Strategies for College Success
- Part of the program's foundational business education
About
About the program
The Digital Marketing Management Diploma combines foundational business education with practical training in digital marketing, advertising, social media, sales, strategic web design, marketing management and professional communications. It also includes a capstone project and workplace experience.
The 50-week program includes 840 hours of instructor-led training and 160 hours of supervised work experience.
Outlook
Salary & employment outlook
Digital marketing specialists manage search engine marketing, social campaigns, content creation, and conversion analytics.
$21.00Low / h
$33.65Median / h
$53.44High / h
Wage information is provided for general informational purposes only and is based on labour market data published by the Government of Canada. Salary estimates may vary depending on education, experience, employer, geographic location, and current labour market conditions. Program completion does not guarantee employment or a specific salary. Source: Government of Canada Job Bank, Professional occupations in advertising, marketing and public relations (NOC 11202), British Columbia, checked October 1, 2026.
Curriculum
Course information
This program is structured into clear, actionable modules that build your knowledge from fundamental principles to advanced strategies.
Introduction to Financial Accounting
- Part of the program's foundational business education
- Accounting
Business Mathematics
- Part of the program's foundational business education
Computer, Word, Spreadsheet & Presentation Applications
- Part of the program's foundational business education
- Computer applications
Business Communications
- Business communications and presentations
Management & Business Law
- Part of the program's foundational business education
- Management
Microeconomics & Macroeconomics
- Part of the program's foundational business education
- Economics
Introduction to Marketing
- Marketing management
Digital Marketing
- Digital marketing and advertising
Strategic Web Design
- Strategic web design
Sales & Successful Advertising
- Sales and customer acquisition
- Advertising
Social Media Marketing Strategies
- Social-media marketing strategy
Business Ethics & Capstone Project
- Business ethics
- Capstone project
Career Strategies & Work Experience
- Career preparation
- 160 hours of supervised work experience
Program Highlights
- 50-week comprehensive diploma (840 instructional hours + 160 work experience hours)
- Foundational business education with practical training in digital marketing, advertising, social media, sales and strategic web design
- Business ethics and capstone project, followed by career strategies and work experience
- Prepares graduates for NOC 11202 digital marketing careers
What You Will Gain
- Digital marketing and advertising
- Social-media marketing strategy
- Strategic web design
- Sales and customer acquisition
- Business communications and presentations
- Marketing management
- Capstone and workplace experience
Admission requirements
Admission is decided by the partner college.
- High school diploma or equivalent, or mature student status (19 years of age or older).
- Satisfactory English language proficiency score or academic credentials in English.
- Valid identification and completion of program information session.
Outline
Course outline
| Code | Course title |
|---|---|
| MOD 1 | Strategies for College Success |
| MOD 2 | Introduction to Financial Accounting |
| MOD 3 | Business Mathematics |
| MOD 4 | Computer, Word, Spreadsheet & Presentation Applications |
| MOD 5 | Business Communications |
| MOD 6 | Management & Business Law |
| MOD 7 | Microeconomics & Macroeconomics |
| MOD 8 | Introduction to Marketing |
| MOD 9 | Digital Marketing |
| MOD 10 | Strategic Web Design |
| MOD 11 | Sales & Successful Advertising |
| MOD 12 | Social Media Marketing Strategies |
| MOD 13 | Business Ethics & Capstone Project |
| MOD 14 | Career Strategies & Work Experience |
Career opportunities
- Digital Marketing Coordinator
- SEO / SEM Specialist
- Social Media Manager
- Content Marketing Specialist
- Email Marketing Coordinator
- Paid Media Analyst
Employment opportunities
- Digital Marketing Agencies
- E-Commerce & Tech Companies
- Corporate Marketing Departments
- Retail & Hospitality Brands
Costs
Tuition, fees and funding
Tuition, fees, payment options and refund rules are set by the partner college. Your advisor will share its fee and refund details before you apply.
Our service is free to you. Alpha Community Outreach is a private student-recruitment agency. Partner colleges pay Alpha when a student we have helped enrolls.
Questions
Frequently asked questions
What will I learn in the Digital Marketing Management program?
Students receive training in digital marketing, advertising, social-media strategy, strategic web design, sales, business communications, management, economics, accounting, computer applications, and career preparation.
How many hours is the program?
The program includes 1,000 total hours: 840 hours of instructor-led training and 160 hours of work experience.
What career opportunities may be available after graduation?
Graduates may pursue opportunities in advertising, digital marketing, e-business, fundraising, internet communications, marketing management, media relations, promotions, public relations, and sales and marketing.
Do I need previous marketing experience?
No. Previous marketing experience is not an admission requirement. Applicants must meet the academic or age requirement and provide acceptable evidence of English-language proficiency.
Who is Alpha Community Outreach?
Alpha is a private student-recruitment agency. We are not a college and not a government agency. [Approved program title] is offered by one of our partner colleges, which sets admission, tuition and graduation requirements.
Does Alpha get paid if I enrol?
Yes. The college pays Alpha when a student we have helped enrolls. You never pay Alpha anything.
Can you help with immigration or study permits?
No. We can't give immigration advice. For questions about permits or status, please speak to a licensed immigration consultant or lawyer.
Contact
British Columbia team
Alpha Community Outreach – Surrey Office (appointments only)7327 137 Street, Suite 304, Surrey, British Columbia V3W 1A4+1 236-857-4900 · alpha.bc@acoonline.ca